Rupert Murdoch: the internet won't destroy newspapers
Rupert Murdoch has dismissed suggestions that the internet will kill off newspapers, saying that industry doomsayers predicting their death were "misguided cynics".
Murdoch, the chairman and chief executive of News Corporation, which owns titles including the Sun and Times in the UK and the Wall Street Journal in the US, said that while other industries were embracing the web, too many journalists took a perverse pleasure mulling over the death of newspapers.
However, Murdoch said that too many newspaper executives thought the business was only about print.
He added that while the printed versions of some newspapers will lose circulation, there would be gains in other areas such as websites and emails delivering customised news and advertising.
Murdoch said he was structuring the Wall Street Journal website to offer three tiers of content: freely available news; a second more detailed layer for subscribers; and a third premium service, of customisable high-end financial news.
Newspapers needed to change their attitudes and focus on serving the readers rather than the businesses themselves, he added.
He said the two most serious challenges facing papers were competition from new technology and the "complacency and condescension" festering at the heart of some newsrooms.
Murdoch added that this was a relic of newspapers having formerly enjoyed monopolies and now finding they have to compete for an audience they once took for granted.
He went on to detail how he had overturned an endemic newspaper culture by shifting his UK printing operation to Wapping in the mid-1980s and winning battles with unions opposed to change.
Murdoch said newspapers had prevailed over that challenge, but that a new challenge was facing the industry, where titles had to give some control back to the reader.
У зв'язку зі зміною назви громадської організації «Телекритика» на «Детектор медіа» в 2016 році, в архівних матеріалах сайтів, видавцем яких є організація, назва також змінена
Oliver Luft, guardian.co.uk
* Знайшовши помилку, виділіть її та натисніть Ctrl+Enter.
Коментарі
1
nickpero
5695 дн. тому
Murdoch is a titan of media but I think that he is just trying to protect his business here. Internet will destroy slowly not only papers but TV stations too. The rating of TV's will decrease heavily after 2010. Internet will be the only placfe to be in a few years. It already started. :) Beware! :)
Долучайтеся до Спільноти «Детектора медіа»!
Ми прагнемо об’єднати тих, хто вміє критично мислити та прагне змінювати український медіапростір на краще. Разом ми сильніші!
Спільнота ДМ
